Connection | Community

The disc golf industry is rapidly growing, yet it remains an underpriced gem for marketing spend. With millions of players and fans worldwide, the sport has expanded beyond its grassroots origins into a global phenomenon. Despite this explosive growth, the cost of advertising in disc golf is far lower than more traditional sports markets. This presents an incredible opportunity for brands to gain exposure to a passionate, dedicated audience without the high price tag associated with mainstream sports like football or basketball.

Disc golf fans are highly engaged and loyal, which makes marketing in this space even more valuable. Brands that align with the disc golf lifestyle—whether through product sponsorships, event partnerships, or media advertising—are able to connect authentically with an audience that values community, sustainability, and outdoor activities. The relatively low cost of entry means brands can secure prime advertising spots, from sponsoring major tournaments to having their products featured in live streams, at a fraction of what it would cost in other sports.

Furthermore, the sport's fanbase is digital-first, making it easy for companies to track and measure the impact of their marketing efforts through targeted social media campaigns and live streaming events. As disc golf continues to grow, those who invest now will see a higher return on investment as the sport attracts more players, viewers, and media coverage. For companies looking to connect with a devoted and expanding audience, the disc golf industry is a massively undervalued opportunity.